Comparative Product Research is about trawling and searching for the same or very similar idea or something that can be substituted for your idea that is already available somewhere in the world, ascertaining with some confidence whether you already have potential competitors, and if so, how many and on what level.
Here we use the fairly sophisticated internet search methods in English and other languages and or visit physical premises around the world if need be to scour for evidence of similar or the same products already in the market for sale. It’s pointless spending heaps of energy and resources pushing your idea to market if it already has plenty of competition. Your preference is always to have a significant point-of-difference. We provide an independent, unbiased and objective process where we are not caught up in what you think, we either validate your own research or provide substantiated ‘evidence’ to the contrary.