Trade Mark Prior Art Search is about scouring for already existing Trade Marks that have been submitted with IP Offices around the world and assess whether it has already been registered and or formally protected. Ideally these searches find very little to no prior art in your way so that you can progress and evolve your Trade Mark or Name as part of developing your branding, logo and look and feel.
To ensure that your Trade Mark or Name is unique and not already owned by someone else, we offer Clients formal and thorough ‘deep’ prior art searches within Trade Mark or Name databases that target within and nearby Trade Mark Classifications which take time and require a commercial mindset to locate relevant and potentially infringing Trade Mark elements of prior art. Historically this process reveals prior art that is potentially an issue or is minimally useful for our Clients.
This step can be skipped, however if your Trade Mark or Name Application is ‘examined’ by a Trade Mark Office Examiner to find that you are too close or very similar to an already registered Trade Mark and or Name, your application may not be able to overcome the citations, so it’s good due diligence to carry out your own prior art searches before you apply to minimise the chance of this predicament occurring.
If there appears to be little in your way in terms of prior art, then it would be a matter of developing your branding, logo and look and feel then lodging your Trade Mark or Name Application, which of course we can do for you.