02 Recent Projects
Client: Platemate®
Requirement: To assist in researching, developing, protecting and commercialising a unique gel based “incredibly sticky” learner and provisional driver plate system for the outside and inside of all vehicles nationally.
Provided: Research and identification of manufacturers that had the capability to develop fully functional prototypes and mass production; clever Intellectual Property strategies and tactics to roll out patent, designs and trade mark protection; successful repeal of Examination objections; product pricing; targeted marketing; logo and branding development; at-call commercialisation advice; assistance with State and Federal Government Grants.
Key Outcomes:
- Development of detailed prototyping and manufacturing specification and brief,
- Researching of Asian manufacturers using non-disclosure agreements written local language,
- Sophisticated modelling of manufacturing costs, shipping costs, duties and freighting costs,
- Product pricing models that account for varying distribution scenarios, varying margins, volume and payment cycle discounts,
- Carryout targeted marketing to key identified targets nationally and internationally to establish pull through of products,
- Develop supply contract options and strategies,
- Simplification and understanding of how best and cost effectively to roll out patents, designs and trade marks nationally and internationally,
- Development of marketing and communication documents, and
- At-call knowledge to cover all areas of commercialisation.
Client: Henty®
Requirement: To assist in researching, developing and protecting intellectual property internationally for an innovative all-in-one multi-purpose transporting business wear bag that enables easy and versatile all weather commuting and travel for active men and women.
Provided: Clever Intellectual Property strategies and tactics to roll out patented protection internationally and to overcome Examination difficulties along the way; At-call business advice; Assistance with State and Federal Government Grants.
Key Outcomes:
- Well communicated expertise so that Client could understand what their circumstances were and what their options were in relation to their commercialisation requirements,
- Simplification and understanding of how best and cost effectively to roll out Patents Internationally and subsequently through National Phase,
- Low cost services so that money stayed within the business so as to expedite market entry,
- Clear understanding and grant writing assistance with State and Federal Government grants and other funding options, and
- At-call knowledge to cover all areas of commercialisation.
Client: Fly Babee®
Requirement: To assist in researching, developing and protecting intellectual property; prototyping; business coaching and guidance; commercialisation advice for a world first innovative pop-up baby sleep cover for use on an airplane that also doubled up as a stroller cover.
Provided: Clever intellectual property strategies and tactics to roll out patented protection internationally and subsequently into national phase; overcoming patent Examination difficulties along the way; detailed and thorough ‘unique’ material and component conception, design and development; Exhaustive sourcing of manufacturers that had the capability to work on this world first innovation to develop fully functional prototypes and prepare for production; detailed and accurate Business and Financial modelling; at-call business mentoring and coaching in a way that deeply understood the enormous stress of commercialising an innovation from “go to wow”; Logo and Branding development; E-commerce development; State and Federal Government grant assistance.
Key Outcomes:
- Frank and well communicated expertise so that Client could understand what their circumstances were and what was needed to be done next,
- Unique concepts conceived for the design and development of key components of the final design,
- Research, identification and sourcing from capable overseas manufacturers that we could work with to deliver fully functional prototypes and overcome manufacturing problems,
- Provide detailed and thorough business and financial modelling,
- Provide researched and detailed product pricing scenarios through wholesale to retail both nationally and internationally,
- Commercialisation mentoring and coaching,
- Simplification and understanding to negotiate through global Intellectual Property (IP) maze, particularly in minimising costs,
- Development of growth strategies for the technology,
- Cost effective services so that money stayed within the business to push out the need for external funding to a later stage,
- “Go to team” for understanding which State and Federal Government grants are applicable, and
- Ability to work on areas of commercialisation.
Client: Space Saver Rowing Systems®
Requirement: To provide commercialisation services from idea conception to market for a revolutionary new boat rowing storage technology and create a new niche international business.
Provided: Intricate and detailed understanding of new boat rowing storage technology; clever intellectual property strategies and tactics to overcome Examination objections and protect technology internationally; business and financial modelling enabling the technology to be brought to market to provide the entrepreneur a return on their hard work and investment; ongoing at call business mentoring and coaching in a way that deeply understood the enormous stress of inventing and innovating something from “go to wow”; E-commerce design and development; SEO, Google Adword and Analytics assistance; provide a long standing honest partnership to achieve results from the start and until the end.
Key Outcomes:
- Empathy and expertise so that innovator could understand what their circumstances were and what was needed to do next,
- Provide detailed and thorough business and financial modelling tools and guidance,
- Long haul commercialisation mentoring and coaching that understood that things don’t happen overnight,
- Simple but amazing understanding and negotiating of the global Intellectual Property (IP) maze,
- Development and implementation of growth strategies for the technology into a unique international business,
- Very cost effective services so that money stayed within the business,
- “Go to team” for understanding which Government grants are applicable and then successfully obtaining these grant for the business,
- “Ability to not act like an accountant who can only work off known or existing products and business models” in terms of risk or cost modelling, and
- Provide simple, reusable and significantly effective SEO, Google Adword and Analytic solutions.
Client: Tremma Ink®
Requirement: Finding local and overseas manufacturers for a series of interconnected metallic mechanical components requiring high quality bright chrome and matt powder coated finishes. Success of this project relied on the parts being made with tight tolerances and fitting together seamlessly. As the final product was a world first innovation just coming to market for the first time, the initial order quantities needed to be low initially. The client also required a smart, well thought through intellectual property (IP) strategy for their developed IP.
Provided: We sourced from several manufacturers just two that were highly capable of providing the required level of finish, competitive pricing and in low start-up quantity volumes. The components were split between the two manufacturers with QA and QC independently carried out, and then shipped independently with final assembly taking place in Australia. This provided additional protection of the client’s Intellectual Property.
Key Outcomes:
- Highly capable and well informed manufacturers,
- No need for Client to visit manufacturers and lose business time,
- Supplied high grade components at a competitive price,
- Low volume production runs that free up business funds,
- Provided additional protection for the client’s IP, and
- Cost, time and energy savings through thorough understanding of the client’s technology product.
Client: Save Ya Rod®
Requirement: Development of intellectual property and manufacture strategies, business and financial modelling, targeted marketing, including intellectual property registrations nationally and internationally. Assistance in product pricing and value chain scenarios, how to manage initial ‘small’ production order quantities, and shipping and freighting innovations internationally.
Provided: Assisting in understanding and working through the nuances with managing overseas manufacturers to achieve required outcomes, design and development of packaging suitable for retailers, provide QA and QC independently carried out, competitive shipping and freighting to door, national and international intellectual property protection via series of Design Registrations, cost effective identification of targeted distribution channels both online and offline, including distributors, wholesalers, agents and retailers.
Key Outcomes:
- Required manufacturing and packaging all in one location,
- Low volume production runs that free up business funds,
- Competitive shipping and freighting to door,
- Intellectual property protection,
- Identification of targeted distribution channels both online and offline,
- Well researched product pricing for varying volumes, and
- First round of ‘business development’ to key retailers to shift large volumes.
Client: Lace Clips®
Requirement: We had spent several years perfecting our idea but did not know where to go or what was needed next to move from an idea to a saleable product. So, our initial requirements were how to protect our idea and trade names, where to get reliable prototyping and manufacturing done and finding potential retailers interested in stocking our product.
Provided: CRE8BIZ achieved the above and more. They provide significant expertise and vast knowledge in developing our intellectual property and trade names, finding the right manufacturer that suited our budget, gave us a great start in identifying, targeting and finding retailers who wanted our product and oversaw the entire process of production right up until our first delivery arrived in Australia. The last step was invaluable as weaving through the maze of finding manufactures, dealing with other cultures, understanding customs and shippings is something we had little time for or the knowledge of where to start.
Key Outcomes:
- Highly capable manufacturer,
- Managing cultural issues and aspects of other countries,
- Low volume production runs that free up business funds,
- Design and development of e-commerce website,
- Endless advice on ways to help get our product seen and noticed online,
- Offered us a service that was both professional and affordable,
- Being amazingly helpful,
- Team of people who showed interest and energy towards our product.
Client: Mattress Deconstruction® & Recycling
Requirement: To provide clever and cost effective research, development, innovation and commercialisation services over several years for a world first mattress recycling technology that automated the recycle process and create an international business.
Provided: Targeted Marketing to canvas primary market research and feedback from select potential users of the Mattress Stripping technology throughout the world; Development of Intellectual Property strategies for the Mattress Stripping technology; Application and Registration of intellectual property nationally and internationally; Identification of potential manufacturers; development, submission and successful seeking of financial funding and Federal Government Grants; showcasing and demonstration of the Mattress Stripping technology to potential end users; development of business opportunities both nationally and internationally; business and financial modelling enabling the technology to be brought to market affordably; ongoing at call business mentoring; and provide a long standing partnership.
Key Outcomes:
- Research and develop detailed and thorough business and financial modelling strategies and tools,
- Ongoing commercialisation mentoring and coaching,
- Cost effective strategies and tactics to move quickly through the global Intellectual Property (IP) maze,
- Development and implementation of growth strategies for the technology for national and international markets,
- Successfully obtain multiple Federal Government grants,
- Develop and carryout Targeted Marketing campaigns to canvas feedback from select potential users of the Mattress Stripping technology throughout the world,
- Application and registration of intellectual property nationally and internationally,
- Respond and successfully overcome international adverse patent examination reports,
- Provide access to alternative financial funding to assist the business to develop and grow.
Client: Gibbon-Slackline®
Requirement: Review, assessment, business and financial modelling of the potential Australasian market for the recently developed Gibbon Slackline, including assessment and modelling of how to take the initial range of products to market; what pricing structures would work at the wholesale, retail and online level; and how would they be stored and distributed. The client also required simple but effective well thought through intellectual property (IP) strategy for all their IP.
Provided: We designed and develop a straight forward financial model that enabled scenarios of multiple products and varying price points to be played out and subsequently assessed. The modelling also included costs to ship in product from varying countries so as to work out the optimum path to Australasian markets.
Key Outcomes:
- Primary market research to assess demand,
- Discussions with potential wholesalers and distributors for their level of interest,
- Product pricing research at the wholesale and retail level,
- Business and financial modelling to account for possible projected revenues, expenses and cash flows,
- Provided additional protection for the client’s IP, and
- Green light to launch business.
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